America's hottest tequila
America's hottest tequila
America's hottest tequila
Fiero Tequila is the spiciest infused tequila in the US. Its proprietary production process involves steeping the world's spiciest peppers in its liquid, creating heat in an all-natural, super-smooth way. Fiero launched its community - the Heat Seekers - on GLASS to reward fans for tasting Fiero, sharing cocktail recipes, inviting friends, and more.
Fiero Tequila is the spiciest infused tequila in the US. Its proprietary production process involves steeping the world's spiciest peppers in its liquid, creating heat in an all-natural, super-smooth way. Fiero launched its community - the Heat Seekers - on GLASS to reward fans for tasting Fiero, sharing cocktail recipes, inviting friends, and more.
Fiero Tequila is the spiciest infused tequila in the US. Its proprietary production process involves steeping the world's spiciest peppers in its liquid, creating heat in an all-natural, super-smooth way. Fiero launched its community - the Heat Seekers - on GLASS to reward fans for tasting Fiero, sharing cocktail recipes, inviting friends, and more.
The Arte Agave VIP Experience
The Arte Agave VIP Experience
Fiero is a long-time sponsor of the national Arte Agave Festival. They turned their VIP festival tickets into rewards for the Heat Seekers community on GLASS, giving lucky fans an opportunity to join curated tasting sessions and meet the Arte Agave performers.
Fiero is a long-time sponsor of the national Arte Agave Festival. They turned their VIP festival tickets into rewards for the Heat Seekers community on GLASS, giving lucky fans an opportunity to join curated tasting sessions and meet the Arte Agave performers.
Heat + punk at Bowery Electric
Heat + punk at Bowery Electric
GLASS connected Fiero to the New York punk music community, bringing in a new audience of fans who love to seek heat. Through GLASS, Fiero was featured at the annual holiday punk festival at the Bowery Electric, where 90% of attendees jointed the Heat Seekers community.
GLASS connected Fiero to the New York punk music community, bringing in a new audience of fans who love to seek heat. Through GLASS, Fiero was featured at the annual holiday punk festival at the Bowery Electric, where 90% of attendees jointed the Heat Seekers community.
Driving ongoing Fiero engagement
Driving ongoing Fiero engagement
With GLASS, Fiero turns casual samplers into dedicated fans. By onboarding consumers at events, bars, and retailers throughout the year, GLASS is building Fiero's community and engaging Heat Seekers nationwide.
With GLASS, Fiero turns casual samplers into dedicated fans. By onboarding consumers at events, bars, and retailers throughout the year, GLASS is building Fiero's community and engaging Heat Seekers nationwide.